Nvidia's GeForce RTX 3080 sold out online within minutes of release, leading to great frustration, even anger, among eager gamers and those just looking to improve their PC setup. Since the launch, Nvidia has researched the issue and even issued a statement answering many frequently asked questions about what happened on the 3080 launch day.
Nvidia makes some of the most powerful graphics cards in the world, so when it announced the latest cards were the greatest advance ever, it left a strong impression. The examples given were dramatic with even the least expensive of the Series 30 proving more powerful than the previous generation's best. The most powerful in the new lineup is the 8K resolution at 60 frames per second RTX 3090. Resting between those two models is the very affordable powerhouse, the GeForce RTX 3080. This GPU was the first to release and feel the force of overwhelming demand.
Nvidia's official statement on the GeForce RTX 3080 launch day issues answers several important questions. It explained that the website was overloaded and that interfered with ordering due to the four times greater traffic, ten times as many requests per second, and the fifteen times the partner traffic as usual. Some may not be satisfied that Nvidia didn't anticipate this surge, but it is a dramatic increase. On the question of availability, Nvidia states that more 3080s are being made as quickly as possible and suggests consumers check its product finder for partner supplies. A quick check showed none in stock at BestBuy, Newegg or B&H, but this will vary by area.
When the rapidly sold out status became apparent, listings appeared on eBay with bids climbing over $10,000. There were several listings auctioning the GeForce RTX 3080 for thousands of dollars and being bid upon, a scalper's dream. One even had a starting bid of $25,000. The RTX 3080 is a very nice graphics card, but this was becoming infuriating for customers. Nvidia indicated that, "while individuals using bots may have shown images of email inboxes filled with confirmed orders, NVIDIA has cancelled hundreds of orders manually before they were able to ship."
Apparently, 'Notify Me' emails were sent after the RTX 3080 was already sold out. Nvidia explained that those emails were held when a surge of traffic overwhelmed its website, but sent once the traffic problem was resolved. However, inventory continued to sell at record speed, and sold out by time most emails were opened. Nvidia expressed that in retrospect the emails should not have been sent. To prevent this in the future, Nvidia is making changes to its website and ordering system, enhancing bot protection and other security features. For those that missed the absurdly tiny ordering window, this isn't much consolation. However Nvidia seems properly apologetic for the unpreparedness and has taken preventative steps for the future.
Source: Nvidia
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